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Three Reasons Eating Local is Becoming a Thing

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Call it the dawning of the independent era, or something equally optimistic and vague. But restaurant research firms are thrilled to bits with this newsworthy trend of lagging sales at big chain restaurants, with the independents and smaller chains outpacing them impressively. It’s a reversal of what went on literally for decades. So what’s the deal? Why do Americans suddenly …

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Wait – Are Sandwiches Trendy After All?

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Well, this is a little embarrassing. Last week, we wrote an entire post about sandwiches being, thankfully, not trendy. Turns out, sandwiches can be trendy, after all! That’s what we learned from this crazy Sandwich Consumer Trend Report. Here’s how the sandos at Full Belly Deli officially stack up. The Sandwich Statistics Sandwiches are popular, we get it. But this …

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Fact – Food Tastes Better When Someone Else Makes It For You

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If you think we’re yanking your chain with this one, don’t stop reading now. We have alllll the anecdotal evidence – just ask the customers lining up out the door – to say with some authority that sandwiches are just better when someone else is doing the work, but let’s see what psychology says. Does food really taste better when …

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Filling Bellies & Winning Hearts

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In the eleven years since Full Belly Deli opened its doors in Truckee, the name has become synonymous with, well, full bellies. We make that happen with delicious subs, wraps, pressed sandos, soups and salads, and in the last decade and change, the word has really spread. So what happens when a local food critic comes sniffing around, ready to …